People underestimate the value of persistence for creative performance.

  title={People underestimate the value of persistence for creative performance.},
  author={Brian J Lucas and Loran F Nordgren},
  journal={Journal of personality and social psychology},
  volume={109 2},
Across 7 studies, we investigated the prediction that people underestimate the value of persistence for creative performance. Across a range of creative tasks, people consistently underestimated how productive they would be while persisting (Studies 1-3). Study 3 found that the subjectively experienced difficulty, or disfluency, of creative thought accounted for persistence undervaluation. Alternative explanations based on idea quality (Studies 1-2B) and goal setting (Study 4) were considered… 

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