People systematically overlook subtractive changes.

  title={People systematically overlook subtractive changes.},
  author={Gabrielle S Adams and Benjamin A Converse and Andrew H. Hales and Leidy E Klotz},
  volume={592 7853},
Improving objects, ideas or situations-whether a designer seeks to advance technology, a writer seeks to strengthen an argument or a manager seeks to encourage desired behaviour-requires a mental search for possible changes1-3. We investigated whether people are as likely to consider changes that subtract components from an object, idea or situation as they are to consider changes that add new components. People typically consider a limited number of promising ideas in order to manage the… Expand
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