Pengaruh Kualitas E-Service terhadap Minat Beli Konsumen (Studi Kasus pada Website Koren Denim)

@inproceedings{Maulana2015PengaruhKE,
  title={Pengaruh Kualitas E-Service terhadap Minat Beli Konsumen (Studi Kasus pada Website Koren Denim)},
  author={Rendi Maulana and Kezia Kurniawati},
  year={2015}
}
Internet users in Indonesia are increasing, creating an opportunity for business people to do business through e-commerce on the company website. Each company would have the marketing strategy to attract consumers, one of them by providing electronic services facility or called e-service on the website. Through the role of e-service on e-commerce, companies can improve service quality through reliability aspect (X1), website design (X2), security/privacy (X3) and customer service (X4) to… CONTINUE READING