Peer influence in network markets : a theoretical and empirical analysis

@inproceedings{Henkel2013PeerII,
  title={Peer influence in network markets : a theoretical and empirical analysis},
  author={Joachim Henkel and Joern Block},
  year={2013}
}
Network externalities spur the growth of networks and the adoption of network goods in two ways. First, they make it more attractive to join a network the larger its installed base. Second, they create incentives for network members to actively recruit new members. Despite indications that the latter “peer effect” can be more important for network growth… CONTINUE READING