Peanut Butter, Salmonella Poisoning and Children: On Becoming ‘Involved’ and Angry Following a Company Crisis

@article{McDonald2000PeanutBS,
  title={Peanut Butter, Salmonella Poisoning and Children: On Becoming ‘Involved’ and Angry Following a Company Crisis},
  author={Lynette M. McDonald and Charmine H{\"a}rtel},
  journal={Queensland Review},
  year={2000},
  volume={7},
  pages={69 - 76}
}
Imagine the following scenario: your six-year-old daughter has come home sick from primary school with stomach cramps, diarrhoea and vomiting. You envisage a touch of gastro-enteritis – after all, it is common in kids – and expect it to blow over quickly. She's off her food and will only eat a few things, including peanut butter on toast. After a few days, her condition has worsened to the point that your family GP is considering hospitalising her. Later, you hear on the radio that Kraft, which… 
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