Peacocks, Porsches, and Thorstein Veblen: conspicuous consumption as a sexual signaling system.

@article{Sundie2011PeacocksPA,
  title={Peacocks, Porsches, and Thorstein Veblen: conspicuous consumption as a sexual signaling system.},
  author={Jill M. Sundie and Douglas T. Kenrick and Vladas Griskevicius and Joshua M Tybur and Kathleen D. Vohs and Daniel J Beal},
  journal={Journal of personality and social psychology},
  year={2011},
  volume={100 4},
  pages={664-80}
}
Conspicuous consumption is a form of economic behavior in which self-presentational concerns override desires to obtain goods at bargain prices. Showy spending may be a social signal directed at potential mates. We investigated such signals by examining (a) which individuals send them, (b) which contexts trigger them, and (c) how observers interpret them. Three experiments demonstrated that conspicuous consumption is driven by men who are following a lower investment (vs. higher investment… CONTINUE READING
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