Paying too much and being happy about it : existence, causes and consequences of tariff-choice biases

@inproceedings{Lambrecht2006PayingTM,
  title={Paying too much and being happy about it : existence, causes and consequences of tariff-choice biases},
  author={Anja Lambrecht and Bernd Skiera},
  year={2006}
}
Vol. XLIII (May 2006), 212–223 212 © 2006, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Anja Lambrecht is a visiting assistant professor, Anderson School of Management, University of California, Los Angeles (e-mail: al@anjalambrecht.com). Bernd Skiera is a professor, School of Business and Economics, Johann Wolfgang Goethe University Frankfurt am Main (e-mail: skiera@skiera.de). The authors are grateful to former editor Dick Wittink and to the two anonymous… CONTINUE READING

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