Paying for Likes?: Understanding Facebook Like Fraud Using Honeypots

@article{Cristofaro2014PayingFL,
  title={Paying for Likes?: Understanding Facebook Like Fraud Using Honeypots},
  author={Emiliano De Cristofaro and A. Friedman and G. Jourjon and Mohamed Ali K{\^a}afar and M. Shafiq},
  journal={ArXiv},
  year={2014},
  volume={abs/1409.2097}
}
  • Emiliano De Cristofaro, A. Friedman, +2 authors M. Shafiq
  • Published 2014
  • Computer Science, Physics
  • ArXiv
  • Facebook pages offer an easy way to reach out to a very large audience as they can easily be promoted using Facebook's advertising platform. Recently, the number of likes of a Facebook page has become a measure of its popularity and profitability, and an underground market of services boosting page likes, aka like farms, has emerged. Some reports have suggested that like farms use a network of profiles that also like other pages to elude fraud protection algorithms, however, to the best of our… CONTINUE READING
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