Paying More When Paying for Others

  title={Paying More When Paying for Others},
  author={Minah H. Jung and Leif D. Nelson and Ayelet Gneezy and Uri Gneezy},
  journal={Consumer Social Responsibility eJournal},
Social behavior is heavily influenced by the perception of the behaviors of others. We considered how perceptions (and misperceptions) of kindness can increase generosity in economic transactions. We investigated how these perceptions can alter behavior in a novel real-life situation that pitted kindness against selfishness. That situation, consumer elective pricing, is defined by an economic transaction allowing people to purchase goods or services for any price (including zero). Field and lab… Expand
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