Payers growing influence on R&D decision making

  title={Payers growing influence on R\&D decision making},
  author={Bethan Hughes},
  journal={Nature Reviews Drug Discovery},
  • Bethan Hughes
  • Published 1 November 2008
  • Medicine
  • Nature Reviews Drug Discovery
A recent report from the European Commission highlights the increasing importance of payer considerations in demonstrating product value through clinical development programmes. 
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