Patterns of puffery

  title={Patterns of puffery},
  author={B. Cronin and K. L. Barre},
  journal={Journal of Librarianship and Information Science},
  pages={17 - 24}
  • B. Cronin, K. L. Barre
  • Published 2005
  • Sociology, Computer Science
  • Journal of Librarianship and Information Science
The blurb is a paratextual element which has not previously been subjected to systematic analysis. We describe the nature and purpose of this publishing epiphenomenon, highlight some of the related marketing issues and ethical concerns and provide a statistical analysis of almost 2000 blurbs identified in a sample of 450 non-fiction books. 
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