Patriotic Acts of Consumption: Lucile (Lady Duff Gordon) and the Vaudeville Fashion Show Craze

@article{Schweitzer2008PatrioticAO,
  title={Patriotic Acts of Consumption: Lucile (Lady Duff Gordon) and the Vaudeville Fashion Show Craze},
  author={Marlis Schweitzer},
  journal={Theatre Journal},
  year={2008},
  volume={60},
  pages={585 - 608}
}
Between December 1917 and May 1918, one of the leading acts on the Keith vaudeville circuit was Fleurette’s Dream at Peronne, a fashion show featuring a dozen mannequins and a million dollars in clothing. Staged by British couturier Lucile (Lady Duff Gordon), the self-proclaimed inventor of the modern fashion show, the twenty-eight minute “playlet” was a celebration of fashion’s excesses and a clever promotional vehicle for the designer’s gowns. But as Lucile repeatedly emphasized in her stage… 

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