Party Advertising in Newspapers

  title={Party Advertising in Newspapers},
  author={Jakob-Moritz Eberl and Markus Wagner and H. Boomgaarden},
  journal={Journalism Studies},
  pages={782 - 802}
Journalists increasingly fear that their work may be influenced by advertisers’ interests. While studies have found that commercial advertisers exert pressure on news producers, equivalent research on political advertising is scarce. Using a rigorous methodological approach, we investigate whether party advertising led to three different forms of media bias in newspaper coverage of the Austrian general election in 2013. We combine data on party newspaper advertising (N≈1300), party press… Expand
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