Parts Outweigh the Whole (Word) in Unconscious Analysis of Meaning

  title={Parts Outweigh the Whole (Word) in Unconscious Analysis of Meaning},
  author={Richard L. Abrams and Anthony G Greenwald},
  journal={Psychological Science},
  pages={118 - 124}
In unconscious semantic priming, an unidentifiable visually masked word (the prime) facilitates semantic classification of a following visible related word (the target). Three experiments reported here provide evidence that masked primes are analyzed mainly at the level of word parts, not whole-word meaning. In Experiment 1, masked nonword primes composed of subword fragments of earlier-viewed targets functioned as effective evaluative primes. (For example, after repeated classification of the… 

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