Partisan Media Selective Exposure During the 2012 Presidential Election

  title={Partisan Media Selective Exposure During the 2012 Presidential Election},
  author={Robert H. Wicks and Jan Leblanc Wicks and Shauna A. Morimoto},
  journal={American Behavioral Scientist},
  pages={1131 - 1143}
This report explores the variables related to partisan selective media exposure, a process by which people select media outlets and content consistent with their political predispositions. This study employs national survey data (N = 876) during the month of October 2012 immediately prior to the U.S. presidential election. Political orientation (i.e., liberal, moderate, or conservative) served as the dependent variable. The analysis revealed that political orientation was related to gender… 

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