Partisan Cues and the Media: Information Flows in the 1992 Presidential Election

  title={Partisan Cues and the Media: Information Flows in the 1992 Presidential Election},
  author={Russell J. Dalton and Paul A. Beck and Robert Huckfeldt},
  journal={American Political Science Review},
  pages={111 - 126}
Electoral research acknowledges the growing significance of the mass media in contemporary campaigns, but scholars are divided on the nature of this influence. Using a unique database that includes both media content and public opinion, we examine the flow of partisan information from newspapers to the voters and assess the press's role in electoral politics and citizen learning. We find that the American press does not present clear and singular messages about presidential elections but… 

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