Participatory development of a strategic product portfolio in a telecommunication company

@article{Lindstedt2008ParticipatoryDO,
  title={Participatory development of a strategic product portfolio in a telecommunication company},
  author={Mats R. K. Lindstedt and Juuso Liesi{\"o} and Ahti Salo},
  journal={IJTM},
  year={2008},
  volume={42},
  pages={250-266}
}
The development of a product portfolio is a strategic decision which is often complicated by the large number of competing products, product interactions and high uncertainties about how successful the products will be in the marketplace. These decisions are commonly supported either by financially oriented approaches (e.g., net present value) or more qualitative approaches (e.g., scoring models) which, however, tend to suffer from shortcomings in capturing uncertainties and portfolio effects… CONTINUE READING

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