Participatory Action Research

  • JULIE L. OZANNE BIGE SAATCIOGLU
  • Published 2008
The goal of improving consumer welfare can subtly or dramatically shape the research process, the methods used, and the theories developed. This article introduces the participatory action research paradigm, which is based upon the goal of helping people and employs methodologies that are different from traditional consumer research. Exemplars of action… (More)