Partial least squares structural equation modeling using SmartPLS: a software review

@article{Sarstedt2019PartialLS,
  title={Partial least squares structural equation modeling using SmartPLS: a software review},
  author={Marko Sarstedt and Jun‐Hwa Cheah},
  journal={Journal of Marketing Analytics},
  year={2019}
}
In their effort to better understand consumer behavior, marketing researchers often analyze relationships between latent variables, measured by sets of observed variables. Partial least squares structural equation modeling (PLS-SEM) has become a popular tool for analyzing such relationships. Particularly the availability of SmartPLS, a comprehensive software program with an intuitive graphical user interface, helped popularize the method. We review the latest version of SmartPLS and discuss its… 

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