• Corpus ID: 169628602

Parasocial Interaction in the Digital Age: An Examination of Relationship Building and the Effectiveness of YouTube Celebrities

  title={Parasocial Interaction in the Digital Age: An Examination of Relationship Building and the Effectiveness of YouTube Celebrities},
  author={Leslie Lynn Rasmussen},
  journal={Social media and society},
  • L. Rasmussen
  • Published 31 May 2018
  • Business
  • Social media and society
Since its inception in 2005, YouTube has allowed users to publish video content. Many have capitalized on the platform by amassing large followings and becoming bonafide YouTube celebrities. The beauty celebrity has become one of the most popular types of YouTuber, with some boasting over 7 million subscribers. Many brands have turned to YouTube celebrities to entice them to create user generated content that will serve as product endorsements aimed at a highly segmented audience. Viewers… 

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This study examines how ASMRtists, people that create ASMR videos, attempt to create intimacy in their videos on YouTube. ASMR stands for Audio Sensory Meridian Response and is a tingling sensation

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Purpose The purpose of this study is to examine the role of interaction-based features of social media reviewing channels and vloggers’ self-disclosure in consumers’ parasocial interaction with



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