Parasocial Interaction as More Than Friendship

  title={Parasocial Interaction as More Than Friendship},
  author={Jayson L. Dibble and Sarah F. Rosaen},
  journal={J. Media Psychol. Theor. Methods Appl.},
This study supports the refinement of the concept of parasocial interaction (PSI) to apply to mediated personae that viewers might dislike. By contrast, traditional approaches have treated PSI as a sort of friendship with the mediated persona. Participants (N = 249) were randomly assigned to self-select a liked or disliked television persona. Various viewer reactions to that character were measured using two different measures of PSI. The data revealed that participants did experience PSI with… 

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