Paint a Better Mood? Effects of Makeup Use on YouTube Beauty Influencers’ Self-Esteem

  title={Paint a Better Mood? Effects of Makeup Use on YouTube Beauty Influencers’ Self-Esteem},
  author={Alison Tran and Robert Rosales and Lynn Copes},
  journal={SAGE Open},
Although 90% of women between the ages of 18 and 29 report using makeup, research on the motivation and effects of makeup use on self-esteem is lacking. The purposes of this qualitative study is to (1) understand the effects of intrinsic and extrinsic motivation to use makeup on self-esteem, (2) explore whether makeup use may serve as a buffer for low self-esteem, and (3) explore the impact of sociocultural scripts and hegemonic beauty on self-esteem in ethnoracially diverse YouTube beauty… 

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Intrinsic motivation.

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