Pacific Asia Conference on Information Systems ( PACIS ) 6-18-2013 Consumer Motivations in Online Group Buying : A Means-End Chain Approach

@inproceedings{Xiao2017PacificAC,
  title={Pacific Asia Conference on Information Systems ( PACIS ) 6-18-2013 Consumer Motivations in Online Group Buying : A Means-End Chain Approach},
  author={Lin Xiao},
  year={2017}
}
The Internet enables low-cost transaction-making via a variety of market mechanisms. It also facilitates the exchange of information between buyers and sellers more quickly without the limitations of time and space. Among the many new and innovative online business models, the online group buying model is an especially interesting one. Despite the enormous… CONTINUE READING