PURSUING THE VALUE CONSCIOUS CONSUMER : STORE BRANDS VERSUS NATIONAL BRAND PROMOTIONS By

@inproceedings{Ailawadi2011PURSUINGTV,
  title={PURSUING THE VALUE CONSCIOUS CONSUMER : STORE BRANDS VERSUS NATIONAL BRAND PROMOTIONS By},
  author={Kusum L. Ailawadi and Scott A. Neslin and Karen Gedenk},
  year={2011}
}
Highly Influential
This paper has highly influenced 11 other papers. REVIEW HIGHLY INFLUENTIAL CITATIONS
Highly Cited
This paper has 72 citations. REVIEW CITATIONS

From This Paper

Figures and tables from this paper.
47 Citations
28 References
Similar Papers

Citations

Publications citing this paper.
Showing 1-10 of 47 extracted citations

73 Citations

0510'10'12'14'16'18
Citations per Year
Semantic Scholar estimates that this publication has 73 citations based on the available data.

See our FAQ for additional information.

References

Publications referenced by this paper.
Showing 1-10 of 28 references

Optimal Stimulation Level: Its Relationship to Personality, Demographics and Exploratory Behavior,

  • P. S. Raju
  • Journal of Consumer Research,
  • 1980
Highly Influential
4 Excerpts

Why do Consumers Pay More for National Brands than for Store Brands?" Marketing Science Institute Working Paper, Report No. 97-126

  • Catherine Cole
  • Journal of Consumer Research,
  • 1997
Highly Influential
3 Excerpts

Identifying Price Sensitive Consumers: The Relative Merits of Demographic Vs. Purchase Pattern Information,

  • Kim, Byung-Do, Kannan Srinivasan, Ronald T. Wilcox
  • Journal of Retailing,
  • 1999

The Decomposition of Promotional Response: An Empirical Generalization,

  • Bell, R David, Jeongwen Chiang, V. Padmanabhan
  • Marketing Science,
  • 1999

The New Appeal of Private Labels,

  • Dunne, David, Chakravarthi Narasimhan
  • Harvard Business Review,
  • 1999

Basics of Structural Equation Modeling, SAGE Publications, Thousand

  • Maruyama, M Geoffrey
  • 1998

The Effect of Promotion on Consumption: Buying More and Consuming it Faster,

  • Ailawadi, L Kusum, Scott A. Neslin
  • Journal of Marketing Research,
  • 1998

A Segment-level Model of Category Volume and Brand Choice,

  • Dillon, R William, Sunil Gupta
  • Empirical Observations," Journal of Product and…
  • 1996

Applications of Structural Equation Modeling in Marketing and Consumer Research: A Review,

  • Baumgartner, Hans, Christian Homburg
  • International Journal of Research in Marketing,
  • 1996

Household Store Brand Proneness: A Framework,

  • Schindler, M Robert
  • Perceptions of Store Brand Quality," Journal of…
  • 1996

Similar Papers

Loading similar papers…