Corpus ID: 55946816

PROBABLY NOT THE BEST LAGER IN THE WORLD: EFFECT OF BRANDS ON CONSUMERS' PREFERENCES IN A BEER TASTING EXPERIMENT *

@article{Galizzi2012PROBABLYNT,
  title={PROBABLY NOT THE BEST LAGER IN THE WORLD: EFFECT OF BRANDS ON CONSUMERS' PREFERENCES IN A BEER TASTING EXPERIMENT *},
  author={Matteo M. Galizzi and Christian Garavaglia},
  journal={Research Papers in Economics},
  year={2012}
}
We investigate the role and impact of exposure to b rands in consumers’ evaluations of lager beers, and explore its relation with exposure to in trinsic information. The first objective is to study the ability of young consumers to identify th eir preferred beer. The second is to explore the role played by brands, under two distinct persp ectives: i) whether the effect of exposure to brands is either generalized or specific to preferr ed beers; ii) the ability of brands to induce perception of… Expand

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Try It, You'll Like It
TLDR
Patrons of a pub evaluated regular beer and “MIT brew” (regular beer plus a few drops of balsamic vinegar) in one of three conditions, with preference for the MIT brew higher in the blind condition than in either of the two disclosure conditions. Expand
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