POPULISM: TOWARDS A STRATEGIC COMMUNICATION FRAMEWORK

@inproceedings{Kefala2018POPULISMTA,
  title={POPULISM: TOWARDS A STRATEGIC COMMUNICATION FRAMEWORK},
  author={Argyo Kefala},
  year={2018}
}
  • Argyo Kefala
  • Published 2018
  • Political Science
  • Populism has been extensively researched in the last few years due to the resurgence of the phenomenon both in Europe and the USA. Most scholars have followed dualistic approaches focusing on an either/or model of populism as an ideology, a discursive frame, or a political strategy, and very little attention has been paid to the communicative aspects of populism. This paper argues for the need to work towards an integrated model of interpretation that takes into consideration the social… CONTINUE READING

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