PKF industry analysis: hotel operators massage more profits from their spa operations.

@inproceedings{Mandelbaum2008PKFIA,
  title={PKF industry analysis: hotel operators massage more profits from their spa operations.},
  author={Robert Mandelbaum and Gabrielle Lerner},
  year={2008}
}
It is commonly understood that spas were once an afterthought for operators of hotels and resorts. Yet, as living a healthy and better lifestyle has become one of the population's top priorities, spas have grown in popularity and are viewed as essential elements to a hotel or resort's success rather than being just a luxury. To aid hotel owners and operators during the spa investment decision process, as well as assist spa department managers benchmark their operations, PKF Hospitality Research… CONTINUE READING