• Corpus ID: 168800420

PHARMACEUTICAL INDUSTRY IN PAKISTAN: UNETHICAL PHARMACEUTICAL MARKETING PRACTICES

@article{Ahmed2008PHARMACEUTICALII,
  title={PHARMACEUTICAL INDUSTRY IN PAKISTAN: UNETHICAL PHARMACEUTICAL MARKETING PRACTICES},
  author={Rizwan Raheem Ahmed and Tariq Jalees},
  journal={Market Forces},
  year={2008},
  volume={4}
}
INTRODUCTION The unethical drug practices are common phenomenon worldwide but it is more severe in developing countries. Unethical drug practices have two dimensions. One is drug related, and other is drug promotion related. Extensive researches on drug related unethical practices have been carried out internationally. However, there is a dearth of literature on unethical drug promotion practices. Parmar and Jalees (2004) observed that pharmaceutical industry spends a substantial portion of its… 
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