• Corpus ID: 110872826

PESTLE Analysis on Toyota Hybrid Vehicles

@inproceedings{Tan2012PESTLEAO,
  title={PESTLE Analysis on Toyota Hybrid Vehicles},
  author={Jit Yean Tan and Wen Ling Chua and Chee Kong Chow and Mei Ching Chong and Boon Cheong Chew and Malaysia Melaka and Hang Tuah Jaya},
  year={2012}
}
The development of an advance and safer hybrid car technology is necessary in today’s market due to the shortage of fossil fuel and global warming problem. The objectives of this paper are to investigate and identify the factors and rationales that move Toyota into hybrid vehicle production. PESTLE analysis is used to analyze the collected secondary data. According to PESTLE analysis, there are several reasons that affect Toyota to produce hybrid car. Based on the PESTLE analysis, all the… 

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