PERSONALIZED CAMPAIGNS IN PARTY-CENTRED POLITICS

@article{Enli2013PERSONALIZEDCI,
  title={PERSONALIZED CAMPAIGNS IN PARTY-CENTRED POLITICS},
  author={Gunn Sara Enli and Eli Skogerb{\o}},
  journal={Information, Communication \& Society},
  year={2013},
  volume={16},
  pages={757 - 774}
}
  • G. Enli, E. Skogerbø
  • Published 22 May 2013
  • Political Science
  • Information, Communication & Society
Social media like Facebook and Twitter place the focus on the individual politician rather than the political party, thereby expanding the political arena for increased for personalized campaigning. The need to use social media to communicate a personal image as a politician and to post personalized messages online seems less obvious in a party-centred system such as the Norwegian. Within this framework, the personalized and dialogical aspects of social media may be contradicted by the… 

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