PEOPLE-FIRST TOURISM Concept Test in South Africa

  title={PEOPLE-FIRST TOURISM Concept Test in South Africa},
  author={Duarte B. Morais and Ernest Thomas Heath and Mapula Patricia Tlhagale and Fay Cobb Payton and Katherine L. Martin and Khanjan Mehta and John Lawrence Bass},
Many tourists are interested in locally beneficial experiences, which should afford opportunities for vulnerable individuals to earn their way out of poverty. However, host communities remain largely relegated to the role of passive tourees receiving only scraps from the tourism industry. This chapter introduces “People-First Tourism,” a project that attempts to leverage information technology innovations and ubiquitous cell phones to provide micro-entrepreneurs with access to markets and to… Expand

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