PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PENGUSAHA MEMBELI SARANG WALET DI KABUPATEN PESISIR SELATAN

@inproceedings{Rusli2014PENGARUHKP,
  title={PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PENGUSAHA MEMBELI SARANG WALET DI KABUPATEN PESISIR SELATAN},
  author={Rafki Rusli and Lindawatil Lindawati and Yulihar Muchtar},
  year={2014}
}
One of the flagship komidit which can be developed by coastal communities is the business of swallow's nest, but the business is considered difficult to be developed and marketed on a prospective customer is considered productive. Therefore, this research aims to know the influence of product quality, price and distribution of the purchase pegusaha purchase nest swiftlet. In this study the sample is 45 people are entrepreneurs who bought the nest swiftlet in Pesisir Selatan. The Data used is… CONTINUE READING

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