PENGARUH BRAND IMAGE TERHADAP MINAT KONSUMEN MOBIL ISUZU (STUDI EVALUASI PENJUALAN MOBIL MEREK ISUZU PHANTER PADA PT. ASTRA INTERNATIONAL TBK. CABANG PEKANBARU)

@inproceedings{Alfedri2014PENGARUHBI,
  title={PENGARUH BRAND IMAGE TERHADAP MINAT KONSUMEN MOBIL ISUZU (STUDI EVALUASI PENJUALAN MOBIL MEREK ISUZU PHANTER PADA PT. ASTRA INTERNATIONAL TBK. CABANG PEKANBARU)},
  author={Rizki Alfedri and Seno Andri},
  year={2014}
}
The problem in this study is the decline in sales and sales target has been set arrives. The purpose of this study was to determine and analyze brand image, consumer interest and determine on consumer interest in buying a cars Isuzu Panther PT. Astra International, Tbk Branch Pekanbaru. The research concludes that the brand image of the car Isuzu Panther assessed agree, which means respondents agreed with brand image Isuzu Panther car now adays as a fuel efficient car, car with quality… CONTINUE READING

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