PENGARUH ATRIBUT, SIFAT DAN WAKTU PADA SPOT IKLAN DIAPET TERHADAP MOTIVASI DAN LOYALITAS MEREK PADA PT. RADIO SURYA BOJONEGORO

@inproceedings{Suroso2014PENGARUHAS,
  title={PENGARUH ATRIBUT, SIFAT DAN WAKTU PADA SPOT IKLAN DIAPET TERHADAP MOTIVASI DAN LOYALITAS MEREK PADA PT. RADIO SURYA BOJONEGORO},
  author={Imam Suroso},
  year={2014}
}
Advertising by radio broadcast is a kind of promotion strategy to get closer brands to their customer and for reach up sale power. Advertising production on media radio have special character which is different with another media. The way to get success on promotion by media radio can be depends on loose spot’s attributes, characteristics and duration. Precise of this research is Diapet’s loose spot which broadcasted on PT. Radio Suryo Bojonegoro aim of this research are to know direct and… Expand

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