Overestimating One's “Green” Behavior: Better‐Than‐Average Bias May Function to Reduce Perceived Personal Threat from Climate Change

  title={Overestimating One's “Green” Behavior: Better‐Than‐Average Bias May Function to Reduce Perceived Personal Threat from Climate Change},
  author={Zoe Leviston and Hannah V. Uren},
  journal={Journal of Social Issues},
The actions of others, and what others approve of, can be a powerful tool for promoting proenvironmental behavior. A potential barrier to the utility of social norms, however, are cognitive biases in how people perceive themselves and others, including the better-than-average effect. This effect describes the tendency for people to think they are exceptional, especially when compared with their peers. To investigate the role of the better-than-average effect in proenvironmental behavior, we… 

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