Overconfident Consumers in the Marketplace

  • Michael D. Grubb
  • Published 2015


W hen consumers sign contracts, expectations about future usage of the product or service matter. For instance, the value provided by car insurance depends on how likely a consumer believes she is to file a claim; the value provided by a gym membership depends on how often a consumer anticipates going to the gym; and the value provided by a cellular phone… (More)


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Cite this paper

@inproceedings{Grubb2015OverconfidentCI, title={Overconfident Consumers in the Marketplace}, author={Michael D. Grubb}, year={2015} }