Over-the-counter medicines: professional expertise and consumer discourses.

  title={Over-the-counter medicines: professional expertise and consumer discourses.},
  author={Fiona Stevenson and Miranda Leontowitsch and Catherine A Duggan},
  journal={Sociology of health & illness},
  volume={30 6},
Ideas of participation and partnership in health care consultations have attracted increasing attention in recent years; however the consequences in terms of the necessary shifts in existing relationships are often overlooked. We examine how pharmacists work to maintain their professional expertise against the rise of health-care consumerism. We draw on the following data from a UK study of consultations for over-the-counter (OTC) medicines in two pharmacies: (i) an outline of the pharmacy… CONTINUE READING

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