Out of control: Visceral influences on behavior

  title={Out of control: Visceral influences on behavior},
  author={George Loewenstein},
  journal={Organizational Behavior and Human Decision Processes},
  • G. Loewenstein
  • Published 1 March 1996
  • Psychology
  • Organizational Behavior and Human Decision Processes
Abstract Understanding discrepancies between behavior and perceived self-interest has been one of the major, but largely untackled, theoretical challenges confronting decision theory from its infancy to the present. People often act against their self-interest in full knowledge that they are doing so; they experience a feeling of being “out of control.” This paper attributes this phenomenon to the operation of “visceral factors,” which include drive states such as hunger, thirst and sexual… Expand

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