Orthodontic marketing through social media networks: the patient and practitioner's perspective.

@article{Nelson2015OrthodonticMT,
  title={Orthodontic marketing through social media networks: the patient and practitioner's perspective.},
  author={Kristin L Nelson and Bhavna Shroff and A. l M Best and Steven J Lindauer},
  journal={The Angle orthodontist},
  year={2015},
  volume={85 6},
  pages={
          1035-41
        }
}
OBJECTIVE To (1) assess orthodontic patient and practitioner use of and preferences for social media and (2) investigate the potential benefit of social media in marketing and communication strategies in orthodontic practices. MATERIALS AND METHODS A survey was developed and randomly distributed to orthodontists via the American Association of Orthodontists and to patients/parents via private practices throughout the United States. Participants were asked to answer questions related to their… CONTINUE READING
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