Orthodontic marketing through social media networks: the patient and practitioner's perspective.

  title={Orthodontic marketing through social media networks: the patient and practitioner's perspective.},
  author={Kristin L Nelson and Bhavna Shroff and A. l M Best and Steven J Lindauer},
  journal={The Angle orthodontist},
  volume={85 6},
OBJECTIVE To (1) assess orthodontic patient and practitioner use of and preferences for social media and (2) investigate the potential benefit of social media in marketing and communication strategies in orthodontic practices. MATERIALS AND METHODS A survey was developed and randomly distributed to orthodontists via the American Association of Orthodontists and to patients/parents via private practices throughout the United States. Participants were asked to answer questions related to their… CONTINUE READING
This paper has been referenced on Twitter 2 times. VIEW TWEETS

From This Paper

Figures, tables, and topics from this paper.


Publications referenced by this paper.

The Demographics of Social Media Users

  • M. Duggan, J. Brenner
  • http://www.pewinternet.org/fact-sheets/social…
  • 2012
Highly Influential
4 Excerpts

How Consumers See It

  • Social Impact Study
  • Sociable Labs, http://www.sociablelabs.com…
  • 2014
1 Excerpt

When is the best time to post on Facebook? Constant Contact, http://blogs.constantcontact.com/product-blogs/social-media-marketing/best-timepost-facebook

  • D. Cormier
  • 2014

getting worse

  • Newspaper advertising
  • The Economist, http://ecomomist.com/blogs/babbage…
  • 2014

Facebook Fans More Likely to Recommend a Brand and Buy Products

  • M. Schmulen
  • Constant Contact and Chadwick Martin Bailey,
  • 2013
3 Excerpts

Social Media Marketing: Effective Strategies to Accelerate Dental Practice Growth

  • L. Shuman, D. Friedman
  • 2013

The importance of a digital marketing campaign, www.dentaleonomics.com

  • J. Rottschalk
  • 2013
1 Excerpt

Why Americans use social media

  • A. Smith
  • Pew Research Center, http://www.pewinternet.org…
  • 2013

Similar Papers

Loading similar papers…