Orthodontic marketing through social media networks: the patient and practitioner's perspective.

@article{Nelson2015OrthodonticMT,
  title={Orthodontic marketing through social media networks: the patient and practitioner's perspective.},
  author={K. L. Nelson and B. Shroff and A. Best and S. Lindauer},
  journal={The Angle orthodontist},
  year={2015},
  volume={85 6},
  pages={
          1035-41
        }
}
  • K. L. Nelson, B. Shroff, +1 author S. Lindauer
  • Published 2015
  • Medicine
  • The Angle orthodontist
  • OBJECTIVE To (1) assess orthodontic patient and practitioner use of and preferences for social media and (2) investigate the potential benefit of social media in marketing and communication strategies in orthodontic practices. [...] Key MethodMATERIALS AND METHODS A survey was developed and randomly distributed to orthodontists via the American Association of Orthodontists and to patients/parents via private practices throughout the United States.Expand Abstract
    31 Citations

    Figures, Tables, and Topics from this paper

    Determining the impact of orthodontic patients' characteristics on their usage and preferences of social media
    • Highly Influenced
    What are people tweeting about orthodontic retention? A cross‐sectional content analysis
    • D. Al-Moghrabi, A. Johal, P. Fleming
    • Medicine
    • American journal of orthodontics and dentofacial orthopedics : official publication of the American Association of Orthodontists, its constituent societies, and the American Board of Orthodontics
    • 2017
    • 16
    Social media and Dentistry: ethical and legal aspects
    • 2
    • PDF
    Negative online reviews of orthodontists: Content analysis of complaints posted by dissatisfied patients.
    • PDF
    The informative value and design of orthodontic practice websites in The Netherlands
    • 1

    References

    SHOWING 1-10 OF 55 REFERENCES
    A survey of US dental practices' use of social media.
    • 25
    • PDF
    Brand awareness and engagement: a case study in healthcare social media.
    • J. Sharp
    • Psychology, Medicine
    • Frontiers of health services management
    • 2011
    • 16
    Who gives a tweet: assessing patients' interest in the use of social media for health care.
    • 128
    Informational value and bias of videos related to orthodontics screened on a video-sharing Web site.
    • 46
    • PDF
    The social media revolution.
    • 146
    Social media basics for orthodontists.
    • G. Jorgensen
    • Medicine
    • American journal of orthodontics and dentofacial orthopedics : official publication of the American Association of Orthodontists, its constituent societies, and the American Board of Orthodontics
    • 2012
    • 25
    Medicine, morality and health care social media
    • 37