Organizing K-Pop: Emergence and Market Making of Large Korean Entertainment Houses, 1980–2010

  title={Organizing K-Pop: Emergence and Market Making of Large Korean Entertainment Houses, 1980–2010},
  author={Solee I. Shin and Lanu Kim},
  journal={East Asia},
This paper studies the connection between the emergence and market making activities of the large Korean entertainment houses and the global level success of “K-pop,” an increasingly popular type of Korean popular music. We review a set of conventional explanations, respectively pointing to cultural factors, government support, and technological development as core factors that led to the global success of K-pop. We find all three explanations unsatisfactory and, alternatively, building on… 

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