Organizational Reputation: A Review

  title={Organizational Reputation: A Review},
  author={Donald Lange and Peggy M. Lee and Ye Dai},
  journal={Journal of Management},
  pages={153 - 184}
The idea of organizational reputation is intuitive and simple in its common usage. However, it is surprisingly complex when employed and investigated in management research, as evidenced by the multiple definitions, conceptualizations, and operationalizations that have emerged across studies. The authors see the past decade as a formative phase of the research, characterized by attempts to bring theoretical coherence and rigor to the subject area. In their review of the management literature… 

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