Organizational Change: All We Want is Better Projects—Why So Difficult?

@inproceedings{Gardner2009OrganizationalCA,
  title={Organizational Change: All We Want is Better Projects—Why So Difficult?},
  author={Philip John. Gardner},
  year={2009}
}
Change is a fact of life and business has always dealt with it. So why is it getting so much more attention now? Two broad reasons: business depends on it more, and reports that it fails more. The nature of change in industry has, itself, evolved dramatically in the last 10 years and some organizations seem reluctant to accept this. The marketplace has become global at a fantastic rate, communication technology has leapt forward, product life cycles have shortened, investment markets are… CONTINUE READING

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