Organisational Semiotics Methods to Assess Organisational Readiness for Internal Use of Social Media

@inproceedings{Jacobs2012OrganisationalSM,
  title={Organisational Semiotics Methods to Assess Organisational Readiness for Internal Use of Social Media},
  author={Aimee Jacobs and Keiichi Nakata},
  booktitle={AMCIS},
  year={2012}
}
The paper presents organisational semiotics (OS) as an approach for identifying organisational readiness factors for internal use of social media within information intensive organisations (IIO). The paper examines OS methods, such as organisational morphology, containment analysis and collateral analysis to reveal factors of readiness within an organisation. These models also help to identify the essential patterns of activities needed for social media use within an organisation, which can… CONTINUE READING