Organic food labels as a signal of sensory quality—insights from a cross-cultural consumer survey

@article{Hemmerling2013OrganicFL,
  title={Organic food labels as a signal of sensory quality—insights from a cross-cultural consumer survey},
  author={Sarah Hemmerling and Tim Obermowe and Maurizio Canavari and Katia Laura Sidali and Hanna Stolz and Achim Spiller},
  journal={Organic Agriculture},
  year={2013},
  volume={3},
  pages={57-69}
}
Organic food labels are promising tools to transmit the positive image of organic products to consumers. Besides health-related aspects and environmental concerns, declaration of organic quality may have a positive impact on consumers’ taste perception. Many studies have proven the positive image of organic products, but very few have considered the link between labeling a product as organic and the consumer’s evaluation of sensory quality. This paper therefore investigates how organic… CONTINUE READING

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