Order effects on consumer product choices in online retailing

@inproceedings{Cai2006OrderEO,
  title={Order effects on consumer product choices in online retailing},
  author={Shun Cai and Yunjie Calvin Xu},
  booktitle={ECIS},
  year={2006}
}
As a shopping interface, the Web possesses certain unique characteristics that necessitate a reevaluation and a new investigation of online consumer behaviors. One of the unique characteristics of online shopping is that consumers evaluate products and make judgments based on the product information presented on web pages, which enable the design of product list on a web page to have a great potential influence on consumer’s product choice. However, relatively little has been written about the… CONTINUE READING

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