Optimizing budget allocation among channels and influencers

@inproceedings{Alon2012OptimizingBA,
  title={Optimizing budget allocation among channels and influencers},
  author={Noga Alon and Iftah Gamzu and Moshe Tennenholtz},
  booktitle={WWW},
  year={2012}
}
  • Noga Alon, Iftah Gamzu, Moshe Tennenholtz
  • Published in WWW 2012
  • Computer Science
  • Brands and agencies use marketing as a tool to influence customers. One of the major decisions in a marketing plan deals with the allocation of a given budget among media channels in order to maximize the impact on a set of potential customers. A similar situation occurs in a social network, where a marketing budget needs to be distributed among a set of potential influencers in a way that provides high-impact. We introduce several probabilistic models to capture the above scenarios. The… CONTINUE READING

    Create an AI-powered research feed to stay up to date with new papers like this posted to ArXiv

    Topics from this paper.

    Citations

    Publications citing this paper.
    SHOWING 1-10 OF 41 CITATIONS

    On Multiset Selection With Size Constraints

    VIEW 9 EXCERPTS
    CITES BACKGROUND, METHODS & RESULTS
    HIGHLY INFLUENCED

    Budget Allocation Problem with Multiple Advertisers: A Game Theoretic View

    VIEW 11 EXCERPTS
    CITES METHODS & BACKGROUND
    HIGHLY INFLUENCED

    Offline and Online Models of Budget Allocation for Maximizing Influence Spread

    VIEW 5 EXCERPTS
    CITES BACKGROUND, RESULTS & METHODS

    Threshold Influence Model for Allocating Advertising Budgets

    VIEW 5 EXCERPTS
    CITES BACKGROUND & METHODS
    HIGHLY INFLUENCED

    References

    Publications referenced by this paper.
    SHOWING 1-2 OF 2 REFERENCES

    Relations between average case complexity and approximation complexity

    VIEW 11 EXCERPTS
    HIGHLY INFLUENTIAL

    A threshold of ln n for approximating set cover

    VIEW 4 EXCERPTS
    HIGHLY INFLUENTIAL