Optimizing Impression Counts for Outdoor Advertising

@article{Zhang2019OptimizingIC,
  title={Optimizing Impression Counts for Outdoor Advertising},
  author={Yipeng Zhang and Yuchen Li and Zhifeng Bao and Songsong Mo and Ping Zhang},
  journal={Proceedings of the 25th ACM SIGKDD International Conference on Knowledge Discovery \& Data Mining},
  year={2019}
}
  • Yipeng Zhang, Yuchen Li, Ping Zhang
  • Published 25 July 2019
  • Computer Science
  • Proceedings of the 25th ACM SIGKDD International Conference on Knowledge Discovery & Data Mining
In this paper we propose and study the problem of optimizing the influence of outdoor advertising (ad) when impression counts are taken into consideration. Given a database U of billboards, each of which has a location and a non-uniform cost, a trajectory database T and a budget B, it aims to find a set of billboards that has the maximum influence under the budget. In line with the advertising consumer behavior studies, we adopt the logistic function to take into account the impression counts… 

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