Optimization of Digital Marketing Processes Through Modeling of Lead-Scoring

@inproceedings{orevi2019OptimizationOD,
  title={Optimization of Digital Marketing Processes Through Modeling of Lead-Scoring},
  author={Aleksandar Đorđevi{\'c} and A. Maslarevic and Bratislav Rajicic and Gordana Baki{\'c} and Milo{\vs} Đuki{\'c}},
  year={2019}
}
The primary purpose of this paper is to explore and identify the possibilities for optimizing of digital marketing activities through establishing valuesystems reflected in lead-scoring models. Methodologically, the paper was based on the conclusions of quantitative and qualitative research, largely through drawing conclusions through secondary research, but also through primary research based on experimental, empiric cases of using digital marketing software tools such as the ClickDimension… Expand
Developments in B to B and B to C Marketing and Sales Automation Systems
ABSTRACT Purpose This viewpoint article considers the impact of the latest developments in information and communications technology on the automation of and support for marketing and sales. ItExpand

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