Optimization of Digital Marketing Processes Through Modeling of Lead-Scoring

  title={Optimization of Digital Marketing Processes Through Modeling of Lead-Scoring},
  author={Aleksandar Đorđevi{\'c} and A. Maslarevic and Bratislav Rajicic and Gordana Baki{\'c} and Milo{\vs} Đuki{\'c}},
The primary purpose of this paper is to explore and identify the possibilities for optimizing of digital marketing activities through establishing valuesystems reflected in lead-scoring models. Methodologically, the paper was based on the conclusions of quantitative and qualitative research, largely through drawing conclusions through secondary research, but also through primary research based on experimental, empiric cases of using digital marketing software tools such as the ClickDimension… Expand
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