Corpus ID: 167812606

Optimization Issues in Web and Mobile Advertising: Past and Future Trends

  title={Optimization Issues in Web and Mobile Advertising: Past and Future Trends},
  author={S. Kumar},
  • S. Kumar
  • Published 2015
  • Business
  • Evolution of Web Advertising.- Pricing Models in Web Advertising.- Scheduling Advertisements on a Web Page.- Personalization of Web Advertising.- Internet Advertising Firms.- Mobile Advertising.- Future Trends and Challenges in Web and Mobile Advertising. 
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